In a balanced blend of heritage and modern panache, Jaguar Land Rover (JLR) introduced a new logo for its iconic Range Rover. It’s not just a facelift—it’s an indication of the manner in which the company is growing without losing sight of where it started.
The new logo is sophisticated, elegant, and elegant. It represents a new age where luxury and technology meet—without forgetting where this journey has come from.
A New Vision for an Icon
Range Rover’s new logo is elegant, simple, and modern. It features clean lines and a modern font that is sophisticated and timeless. Every detail is thought through, as with the vehicles themselves.
It personifies what Range Rover is all about—silent luxury, commanding presence, and elegant power, urban city streets or high alpine passes.
Part of JLR’s Visionary Strategy
This logo is just part of JLR’s dynamic new plan—the “House of Brands” plan. It is about each nameplate—Range Rover, Defender, Discovery, and Jaguar—having their own voice, their own personality.
For Range Rover, it is about showcasing what sets it apart: high design, contemporary luxury, and effortless performance. The new logo makes that story real.
Each of JLR’s brands continues to forge its own individual trajectory, but all are still held together by the company’s higher purposes: quality, innovation, and sustainability.
Honouring the Past, Embracing the Future
Since 1970, Range Rover has not been merely a vehicle. It’s been a symbol of refined adventure and innovative design. Over the years, it has united rugged capability with gracious luxury, setting standards across the globe.
That transformation is captured in the new logo. It keeps the spirit of the past but adds a fresh, modern energy. It’s a modest nod to the past and a bold step ahead.
A Perfect Match for Electric Innovation
JLR is boldly moving into the electric era. And the new logo arrives just in time. Range Rover’s first ever all-electric vehicle is on its way—a giant step towards JLR’s aim to be carbon net zero by 2039.
The new logo is a perfect fit in this vision. It represents progress, sustainability, and new-style luxury—quiet, clean, and responsible.
Respected Around the World
Designers, car buffs, and Range Rover buffs across the globe are already embracing the new symbol. It’s being termed as sleek, classy, and just perfect for a brand like Range Rover.
From brochures to steering wheels, and from showrooms, the new logo is set to personify the Range Rover brand with style, pride, and purpose.
Luxury That Feels Effortless
The logo update is not a face, though—it’s a representation of the Range Rover lifestyle. Every Range Rover is built to be at ease, capable, and serene. It’s about having the ability to get into the space without ever having to work too hard.
The new badge says the same thing. It’s refined but subtle. Strong but calm. From the first Range Rover to the performance Sport and the fashion-forward, the new logo unites them all under one shared story of refinement and innovation.
Clean Slate: Looking Ahead with Confidence
This logo is not a redesign—it’s a subtle, confident confirmation. A badge of where Range Rover has come from, and where it’s going.
Jaguar Land Rover has shown that change can be beautiful. That innovation can still respect heritage. And that true luxury is never satisfied to be anything less than better and grounded.
As Range Rover looks to the future, this new badge emerges confidently to the fore—a badge of trust, sophistication, and ambition that drivers everywhere will identify and revere the moment they lay eyes on it.
